Short on time this weekend? Here is a compact briefing on The Serra Residences, the Novena freehold tower that began its preview on 2 October 2026, condensed for readers who are also following Dunearn Green. Below are the three points that matter most, then our verdict on what the launch means, and does not mean, for buyers watching the Turf City project.
Verdict: This is a compact freehold release from an established developer, and its numbers are useful mainly as a snapshot of what new freehold space in Novena is being offered at this month. It is not a template for every other project. Dunearn Green differs on almost every axis that affects price: it is a 99-year leasehold site on Dunearn Road by a Wing Tai Holdings and Metro Holdings joint venture, planned at approximately 330 units with ground-floor retail, about 630m from Sixth Avenue MRT on the Downtown Line. Different tenure, a much larger community and a mixed-use podium mean the Serra psf should not be used to estimate Dunearn Green's pricing, which has not been announced. We make no forecast on either project's sales or prices. Buyers drawn to the Turf City setting are better served by tracking Dunearn Green's own release than by reading across from Novena. The sensible moment to compare the two is when Dunearn Green publishes its own price list and floor plans, not before.
See our Turf City location page for MRT and school distances, or head back to the Dunearn Green main page for the full fact sheet. Our team can also talk you through how the two locations compare on schools and transport. Registration is open: reserve a place on the launch list.
General information only, not financial or legal advice.
Source: Far East Organization; EdgeProp Singapore. This article is independent commentary; Dunearn Green is not affiliated with the parties mentioned.